Free ASO tools
Small, focused tools we built for our own client work, then opened up for everyone. Each one solves a single App Store Optimization problem well. We add to this shelf as we build.
Keyword Rank Checker
Enter a keyword, pick any of 50 country storefronts, and see the live top 200 App Store search results with your app's exact position highlighted — straight from Apple's public search data. The rank check every paid suite puts behind a sign-up, free.
Open toolApp Review Keyword Analyzer
Point it at any iOS app — yours or a competitor's — and see the words users repeat across up to 500 recent reviews: what the 5-star crowd praises, what the 1-star crowd complains about, with the excerpts behind every term.
Open toolApple Search Ads Calculator
Four calculators for the numbers every campaign decision hangs on: your real CPA and CPT, the break-even bid you can afford, whether a campaign is profitable, and what an install target will cost.
Open toolCross-Localization Explorer
Pick any App Store country and see every localization Apple indexes for keyword search there — the primary language, plus the secondary localizations whose keyword fields you can quietly fill to capture more keywords.
Open toolKeyword Field Optimizer
Paste a messy keyword list along with your title and subtitle, and get back a clean, comma-separated keyword field. It strips words already in your title, filler words, and duplicates, then trims to Apple's 100-character limit.
Open toolMetadata Character Counter
A live counter for every App Store and Google Play metadata field, from name and subtitle to keywords and descriptions. It shows the exact limit for each store, so nothing gets silently truncated at submission.
Open toolKeyword Density Checker
Paste your Google Play description or any metadata and see which keywords and phrases you're emphasizing, the density of each, and where a term is repeated enough to read as keyword stuffing.
Open toolStore Page Preview
Enter your app name, subtitle, icon, and screenshots, then see exactly how your listing renders in App Store and Google Play search results and product pages, with the real truncation shoppers see. Everything stays in your browser.
Open toolKeyword Shuffler
Enter up to four words and get every 1-, 2-, 3- and 4-word phrase, in every order, grouped by length. Tick the ones that fit your app and export to CSV or copy to clipboard — the fastest way to build a long-tail keyword list to research for volume.
Open toolNew to ASO? Follow the free beginner ASO workflow — it walks you through the shelf in order.
Want a tool that isn't here yet? Tell us what would help. We build the ones our clients ask for first.
Want the strategy behind the tools?
These tools handle the mechanics. The compounding gains come from a plan that fits every market you sell in. Book a free 30-minute call and we'll show you where your organic installs are hiding.
Book a 30-min call