Free tools → App review keyword analyzer
App review keyword analyzer
Enter any iOS app — yours or a competitor's — and see the words users actually repeat across up to 500 recent App Store reviews: what the 5-star crowd praises, what the 1-star crowd complains about, and the keyword candidates hiding in both. Free, no sign-up.
Praised in 4–5★ reviews
Complained about in 1–2★
Click any term to read the review excerpts behind it. Counts are the number of reviews mentioning the term.
Fetching reviews from the App Store…
Enter an app to see what its users praise, complain about, and how they phrase it.
Reviews come from Apple's public customer-reviews feed — up to 500 most-recent reviews per country storefront (Apple's limit), so the sample reflects the current version of the app, not its history. Positive = 4–5★, negative = 1–2★; 3★ reviews count toward totals but neither column. Terms are ranked by how many reviews mention them.
How to use it
Three plays hiding in review language
Review mining is the cheapest user research in mobile. The same tables answer three different questions, depending on whose app you point it at.
Mine keywords users actually type
Users search with the same vocabulary they review with. When 40 positive reviews say "sleep sounds" and your keyword field says "sleeping audio," you're indexed for the wrong phrase. Feed recurring praise phrases into your title, subtitle, and keyword field — then verify the win with the rank checker.
Position against competitor complaints
Run the analyzer on your top competitor and read the red column. Recurring complaints — "too many ads," "expensive subscription," "keeps crashing" — are positioning gifts: answer them in your screenshots and description, and their unhappy users become your installs.
Triage your own rating
Your negative column is a prioritized bug-and-friction list, voted on by the users angry enough to write. Fix the top recurring complaint, reply to the reviews that raised it, and watch the distribution shift — ratings gate visibility on both stores, and the 4.0 cliff is real.
Found phrases worth targeting? Expand them into long-tail candidates with the Keyword Shuffler and pack them with the Keyword Field Optimizer. New to review mining? The step-by-step walkthrough runs 800 real Duolingo and Babbel reviews through this tool and shows what falls out.
FAQ
Review analysis, answered
How do I analyze App Store reviews for keywords?
Enter the app's name or App Store link, pick a country, and choose a sample size. The tool pulls up to 500 of the app's most recent reviews from Apple's public reviews feed and counts the words and 2–3 word phrases users repeat, split into terms from positive (4–5★) and negative (1–2★) reviews. Click any term to read the actual review excerpts behind it.
Why analyze reviews for ASO?
Reviews are the largest public sample of how real users describe an app — and users search with the same vocabulary they review with. Phrases that recur in positive reviews are high-intent keyword candidates for your title, subtitle, and keyword field, and they often differ from the terms developers brainstorm internally. More on where those fields matter in App Store ranking factors.
Can I analyze my competitors' reviews?
Yes — the tool works for any app on the App Store, not just your own. Analyzing a competitor shows what their users love (the table stakes your app must match) and what they complain about (the gaps you can win on and reference in your screenshots and description). Reviews are public data; this is standard competitive research.
How many reviews does the analyzer process?
Up to 500 of the most recent reviews per country storefront — the maximum Apple's public feed exposes (10 pages of 50). For most apps that covers the last several weeks to months, which is the right window: recent reviews reflect the current version, not bugs fixed a year ago. Each storefront has its own feed, so you can run the same app across markets.
Does this work for Google Play reviews?
No — Apple App Store only. Google doesn't offer a comparable public feed for Play Store reviews; accessing them at scale requires the official developer API (your own app only) or a paid platform. The App Store side is fully covered here for any app, in 50 country storefronts.
Is anything I analyze stored or sent to your servers?
No. The page has no backend — your browser fetches Apple's public reviews feed directly and all counting happens locally. We never see which apps you analyze. The only party that receives the request is Apple, the same as when you browse reviews in the App Store.
Your reviews are talking. We make listings listen.
Review mining feeds every part of ASO — keywords, screenshots, positioning, and the ratings strategy that keeps you above the 4.0 cliff. Book a free 30-minute call and we'll show you what your reviews (and your competitors') are telling us.
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