We're an App Store Optimization agency, not a software company, so none of these tools is ours, none paid to be listed, and there are no affiliate links on this page. Prices come from each vendor's own pricing page where it's public, retrieved September 28, 2026. Where sources disagree, we say so. Appfigures' own pricing page couldn't be retrieved directly, so the Appfigures prices below come from third-party snapshots updated in 2026, and we say so where it matters.
Key Takeaways
- Appfigures has a free plan (its help center calls it "Free Forever"), and annual billing is 20% cheaper. Third-party snapshots put paid plans from $9.99/month for 25 keywords, rising to several hundred dollars a month for serious ASO use.
- For deeper ASO: AppTweak, from $79/month billed yearly, or App Radar, from €69/month.
- For ASO plus Apple Ads on a budget: MobileAction, from $15/month, with its Apple Ads tool free up to $10,000 of monthly spend.
- For reviews: AppFollow (free plan, unlimited users). For subscription revenue: RevenueCat, free up to $2,500 of monthly tracked revenue.
- For market-wide data: Sensor Tower, on custom annual contracts. For solo iOS developers: Astro, at $108/year.
What Appfigures does well
Appfigures puts data from several stores in one dashboard: downloads, revenue, subscriptions, ad revenue and ad spend for your own apps, plus reviews with replies, keyword tracking and competitor reports. Reviewers praise the single view, the review tools and the support, and its low entry price makes it a common first tool for indie developers. In 2026 it added an official CLI and an MCP server so AI assistants can query its data.
Why teams look for an alternative
- Features gated by tier. Keyword allowances scale steeply with plan, and third-party reviews note that competitor benchmarking and serious ASO work sit on the higher tiers.
- Billing rules. Appfigures' billing guide explains that changing plans or adding apps mid-cycle draws down your prepaid balance and can bring the renewal date forward. Read it before upgrading on an annual plan.
- ASO depth. Some reviewers find the keyword tools lighter than dedicated ASO platforms.
- Coverage gaps. Reviewers mention limited ad-network integrations and no web analytics.
Appfigures alternatives at a glance
Pick by the part of Appfigures you'd be replacing:
| Tool | Replaces | Starting price | Free option |
|---|---|---|---|
| AppTweak | ASO and keyword research | $79/mo billed yearly | 7-day trial |
| MobileAction | ASO plus Apple Ads | $15/mo ($12.50 yearly) | Apple Ads tool free to $10K/mo spend |
| App Radar | ASO with in-tool listing edits | €69/mo (€58 yearly) | 7-day trial |
| AppFollow | Reviews and replies | ASO plan $19/mo billed yearly | Free plan for 2 apps |
| RevenueCat | Subscription revenue analytics | Free to $2,500/mo tracked revenue, then 1% | Free tier |
| Astro | iOS keyword research | $108/yr (about $9/mo) | 14-day refund window |
| Sensor Tower | Market intelligence | Custom (median ~$75K/yr) | Limited free account |
| App Store Connect + Play Console | Your own apps' analytics | Included with developer accounts | Free |
If you use Appfigures for ASO
AppTweak
The deeper keyword research platform: Essential at $79/month billed yearly ($949/year) with 500 keywords, Grow at $249 and Grow Plus at $499. It's less focused on reporting your own revenue, which Appfigures does well. See our AppTweak alternatives page for its trade-offs.
MobileAction
ASO from $15/month (100 keywords, 5 apps) up to $239/month for Pro, with an Apple Ads campaign tool that's free up to $10,000 of monthly spend. The cheaper route into ASO if you also run Apple Ads. More in our MobileAction alternatives guide.
App Radar
ASO with metadata editing inside the tool, from €69/month (€58 billed yearly) with 500 keywords on its entry plan, but only 2 apps and no free plan.
Astro
For solo iOS developers who only need keyword research: a Mac app at $108/year with unlimited apps and keywords across 60+ App Store countries. No revenue analytics and no Google Play.
If you use Appfigures for reviews
AppFollow
Review management first, with automation, replies and unlimited users on every plan. The free plan covers 2 apps; AppFollow's plan guide lists an ASO plan from $19/month billed yearly and Essential at $179/month ($129 billed yearly).
If you use Appfigures for revenue and downloads
RevenueCat
If you run subscriptions, RevenueCat measures recurring revenue, churn and lifetime value directly from your app, free up to $2,500 of monthly tracked revenue and then 1%. It has no ASO or competitor data.
App Store Connect and Play Console
Apple's and Google's own dashboards come with your developer accounts, and Apple added more than 100 metrics, cohorts and peer benchmarks in March 2026. What they don't give you is one view across stores, keyword rank tracking or competitor estimates.
If you use Appfigures for market data
Sensor Tower
Much deeper market intelligence on custom annual contracts; buyer data on Vendr puts the median at about $75,000 a year. Our Sensor Tower alternatives page covers the rest of that market.
For single jobs, our own free tools are an option too: the ASO keyword research tool, the keyword rank checker, the app review analyzer and the Apple Search Ads calculator. They each do one thing and aren't a replacement for a platform.
Tool or agency?
Every tool on this list does the same basic job: it shows you where the opportunity is. None of them ships a metadata update, runs a screenshot test or answers a one-star review. If you have someone who will do that every week, pick the tool that fits your budget and store mix, and you'll be well served. If nobody has the time, a cheaper tool won't fix it. That gap is filled by a dedicated hire or an agency, and agencies bring their own tooling as part of the engagement.
We're an agency, so weigh this accordingly. Our comparison of ASO agency vs in-house lays out when each option makes sense, and our pricing is published if you want to compare the cost of a tool plus someone's time with a done-for-you plan.
Frequently asked questions
Is Appfigures free?
Yes, Appfigures has a free plan, which its help center calls the Free Forever plan, and some features such as its Mobile Market Index work on it. Paid plans add keywords, apps and competitor features, and annual billing is 20% cheaper than monthly.
How much does Appfigures cost?
We couldn't retrieve Appfigures' pricing page directly. Third-party snapshots updated in 2026 list paid plans from $9.99/month for 25 keywords, $44.99 for 100 keywords, and higher tiers up to about $600/month, with 5 apps per plan and $1.99 for each extra app. Sources disagree on the upper tiers, so check Appfigures' pricing page for current figures.
What is the best Appfigures alternative for ASO?
AppTweak if you need deeper keyword research, MobileAction if you want lower prices and Apple Ads tools in the same place, and Astro if you're a solo iOS developer who only needs keyword research.
Can App Store Connect replace Appfigures?
For your own app's analytics, partly. Apple added more than 100 metrics, cohorts and peer benchmarks to App Store Connect in March 2026. But the store dashboards don't combine stores in one view, track keyword rankings or estimate competitors' performance.
Does Appfigures manage Apple Ads campaigns?
Appfigures reports ad spend and ad revenue, but the sources we checked show no Apple Ads campaign manager. For that, MobileAction CMP is free up to $10,000 of monthly spend, and AppTweak's Campaign Manager and SplitMetrics Acquire are free up to $25,000.
The bottom line
Appfigures is hard to beat as a low-cost, all-in-one dashboard for your own apps. Replace it piece by piece if one job has outgrown it: AppTweak or App Radar for ASO depth, MobileAction for ASO plus Apple Ads, AppFollow for reviews, RevenueCat for subscription revenue, and Sensor Tower for market data. If what you need is ASO work done rather than more data, that's a different decision.