We're an App Store Optimization agency, not a software company, so none of these tools is ours, none paid to be listed, and there are no affiliate links on this page. Prices come from each vendor's own pricing page where it's public, retrieved September 28, 2026. Where sources disagree, we say so.
Key Takeaways
- MobileAction's ASO plans run from $15/month (Lite) to $239/month (Pro). Its Apple Ads tool, MobileAction CMP, formerly SearchAds.com, is free up to $10,000 of monthly spend.
- InMobi acquired MobileAction on May 7, 2026. MobileAction says it will keep operating as a dedicated platform.
- For Apple Ads management, AppTweak's Campaign Manager and SplitMetrics Acquire are both free up to $25,000 of monthly spend, two and a half times MobileAction's free cap.
- For ASO: AppTweak (deeper, from $79/month billed yearly), App Radar (from €69/month), Asolytics (2,000 keywords from $49/month) or Appfigures (analytics plus ASO from $9.99/month).
- Most complaints are about fit, such as the jump from Basic to Pro and seat limits, rather than about the data.
MobileAction in 2026
MobileAction combines ASO intelligence with Apple Ads intelligence and campaign management. Its ASO plans are Lite at $15/month (100 keywords, 5 apps, 1 seat), Basic at $69 (500 keywords, 8 apps), Pro at $239 (1,500 keywords, 10 apps, 3 seats) and custom Enterprise, with a 7-day trial and discounts for annual billing. SearchAds.com now redirects to MobileAction's own Apple Ads product, MobileAction CMP, so it's no longer a separate alternative. InMobi acquired the company in May 2026.
Why teams look for a MobileAction alternative
Reviewers praise MobileAction's keyword research, tracking and competitor intelligence, and its price. The complaints on Capterra, most of them from 2021 to 2024, are about fit:
- The jump between tiers. There are no custom plans, and going from Basic to Pro means going from $69 to $239 a month.
- Seats. One seat on Lite and Basic, three on Pro.
- Learning curve. First-time users describe a learning curve and a short trial window to get past it.
- Apple Ads scale. The free CMP tier covers up to $10,000 of monthly spend; two competitors offer free management up to $25,000.
MobileAction alternatives at a glance
| Tool | Covers | Best for | Starting price |
|---|---|---|---|
| AppTweak | ASO and Apple Ads | Deeper ASO data with Apple Ads | $79/mo billed yearly; Apple Ads free to $25K/mo |
| SplitMetrics Acquire | Apple Ads only | Apple Ads-heavy UA teams | Free to $25K/mo spend |
| App Radar | ASO | EU teams | €69/mo (€58 yearly) |
| Asolytics | ASO keywords | Tracking many keywords | $49/mo ($589/yr) |
| Appfigures | Analytics and ASO | Indie developers | From $9.99/mo; free plan |
| AppFollow | Reviews and ASO | Review-heavy teams | Free plan for 2 apps |
| Sensor Tower | Market intelligence | Large publishers | Custom (median ~$75K/yr) |
For Apple Ads management
AppTweak Campaign Manager
AppTweak's Apple Ads tool is free up to $25,000 of monthly spend, then charges 4% of spend above that. It sits next to AppTweak's ASO suite, so keyword data flows between the two.
SplitMetrics Acquire
SplitMetrics Acquire is Apple Ads management and automation only. Its Starter plan is free up to $25,000 of monthly spend, with 20,000 keywords and 8 automations, and an App Intelligence add-on at $500/month. For ASO, SplitMetrics sells App Radar separately.
Whichever tool you use, Apple Ads works best run together with your organic keywords. That's how we run Apple Search Ads management, and our roundup of the best Apple Ads tools covers the rest of the market.
For ASO
AppTweak
The deeper ASO platform: Essential at $79/month billed yearly ($949/year), Grow at $249 and Grow Plus at $499, with a 7-day trial and one seat on self-serve plans. See our AppTweak alternatives page for how it compares.
App Radar
ASO with review replies, from €69/month (€58 billed yearly). Priced in euros, with more seats on higher plans, but no Apple Ads campaign management on the standard plans.
Asolytics
A keyword-focused ASO platform. Its Start plan lists 2,000 keywords at $49/month ($589 billed yearly), four times the keywords of MobileAction Basic, with API access on every plan. Third-party sites quote a slightly higher price, so check the current figure.
Appfigures
Store analytics for your own apps (downloads, revenue, ads) plus ASO, from $9.99/month with a free plan. Stronger on revenue reporting, lighter on Apple Ads. More in our Appfigures alternatives guide.
AppFollow
Review management plus ASO, with a free plan for 2 apps and unlimited users on every plan, against MobileAction's one to three seats.
For single jobs, our own free tools are an option too: the ASO keyword research tool, the keyword rank checker, the app review analyzer and the Apple Search Ads calculator. They each do one thing and aren't a replacement for a platform.
Tool or agency?
Every tool on this list does the same basic job: it shows you where the opportunity is. None of them ships a metadata update, runs a screenshot test or answers a one-star review. If you have someone who will do that every week, pick the tool that fits your budget and store mix, and you'll be well served. If nobody has the time, a cheaper tool won't fix it. That gap is filled by a dedicated hire or an agency, and agencies bring their own tooling as part of the engagement.
We're an agency, so weigh this accordingly. Our comparison of ASO agency vs in-house lays out when each option makes sense, and our pricing is published if you want to compare the cost of a tool plus someone's time with a done-for-you plan.
Frequently asked questions
Who owns MobileAction?
InMobi. It announced the acquisition of MobileAction on May 7, 2026, with undisclosed terms. MobileAction says it will continue to operate as a dedicated platform.
Is SearchAds.com part of MobileAction?
Yes. SearchAds.com now redirects to MobileAction's Apple Ads optimization page, where the product is called MobileAction CMP. It isn't a separate alternative to MobileAction.
How much does MobileAction cost?
As of September 28, 2026, MobileAction's ASO plans are Lite at $15/month, Basic at $69/month and Pro at $239/month, with lower prices billed annually and custom Enterprise plans. Its Apple Ads tool, MobileAction CMP, is free up to $10,000 of monthly spend.
What's the best free Apple Ads management tool?
SplitMetrics Acquire and AppTweak's Campaign Manager are both free up to $25,000 of monthly Apple Ads spend. MobileAction CMP is free up to $10,000. Apple's own Apple Ads dashboard is free at any spend but has no rule-based automation.
Is there a cheaper alternative to MobileAction?
MobileAction is already among the cheapest full ASO suites. Cheaper options cover narrower jobs: Appfigures from $9.99/month for analytics plus ASO, Astro at $108/year for iOS keyword research, and free tools like RespectASO or our own ASO keyword research tool.
The bottom line
MobileAction is still one of the best-value ways to run ASO and Apple Ads from one tool. Look elsewhere if you need more seats or keywords than its tiers allow, or more free Apple Ads headroom. AppTweak is the deeper all-in-one, SplitMetrics Acquire the Apple Ads specialist, and App Radar, Asolytics and Appfigures are narrower ASO options at similar prices.